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A Step-by-Step Guide to Creating the Perfect Keyword List for Your Business

Updated: Nov 18, 2023


Are you looking to enhance your website's visibility in search engines and drive more qualified traffic to your business? The first step in any successful SEO strategy is creating a well-researched and comprehensive keyword list. In this blog post, we'll guide you through the process of creating the perfect keyword list for your business, a crucial element of search engine optimization. Let's get started!


1. Define Your Business Goals:

Before diving into keyword research, it's essential to have a clear understanding of your business goals. 'What would you like to achieve?' is our first question to our clients. Are you looking to increase brand visibility, generate leads, boost sales, or achieve a specific target? Knowing your objectives will help you choose the right keywords that align with your business purpose.


Let's say you run an e-commerce website specializing in beauty products. Your business goal might be to "increase online sales and expand the customer base for our beauty products."


2. Identify Your Target Audience:

To select the most effective keywords, you need to know your audience inside out. Who are your potential customers? What are their demographics, interests, and pain points? The better you understand your target audience, the more accurately you can tailor your keywords to their needs and preferences.


Consider your ideal customers. If your IT firm targets business leaders and owners in Ontario, your audience description could be: "Business leaders and owners in Ontario, aged 30-60, interested in IT solutions."


Don't forget about those who influence your target audiences. In the case above, that could be technical support teams or industry experts.


3. Brainstorm Core Services and Products:

Make a list of your core services, products, or solutions. These should be the central focus of your keyword list. For instance, if you offer bookkeeping services in Ontario, this is a prime keyword to include.


4. Think Local:

If your business serves a specific geographic area, consider incorporating location-based keywords. For example, if your company provides car rentals in Toronto, "Car rentals in Toronto" must be one of your keywords. When aiming to appear in local search results, consider utilizing Google Maps and Google Business pages.


5. Long-Tail Keywords:

Long-tail keywords are longer and more specific phrases that often have lower competition and can generate more qualified leads. People searching for "cost-effective car rentals in Toronto" and "luxury car rentals in Toronto" are not the same. Knowing who your target audience is will help you come up with better-quality long-tail keywords. Think about the questions and phrases your potential customers might use in their search queries. For instance, "How to find and attract quality candidates" might be well suited if you are a recruitment firm.


6. Industry-Specific Terminology:

Utilize industry-specific terms and jargon that resonate with your prospective clients. Demonstrating your deep expertise in your field establishes credibility and helps draw a niche audience's attention. For instance, if your company specializes in supplying products for hospitals, incorporating relevant healthcare industry keywords into your list can significantly enhance your online visibility and connect you with a highly targeted audience.


7. Content Themes:

If your business produces content centered around specific themes, it's beneficial to integrate related keywords seamlessly. In our case, these themes encompass branding, marketing, campaign management, graphic design, SEO, content creation, social media management, marketing automation, and more. We will dedicate multiple blog posts to each topic, providing our audience with in-depth insights and valuable information.


8. Use Semantic Keywords:

Incorporate synonyms and related terms for your primary keywords. Search engines increasingly use semantic understanding, so having a variety of related terms can be beneficial. Instead of searching for the "best cellphone plan," people could also use "iPhone phone plans," or "best phone and data plans Ontario."


9. Negative Keywords:

Identify keywords that are not relevant to your business. This ensures you don't waste resources on irrelevant traffic and clicks. Consider excluding keywords like "free" or "low-cost" if your services are premium-oriented. These are often used as negative keywords to filter out irrelevant traffic.


10. Stay Current with Trends:

Keep an eye on industry trends, your Google Search Console stats and emerging keywords to adapt your strategy as needed. SEO is an ever-evolving field, and staying updated is crucial.


Now that you have a list of potential keywords, use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz's Keyword Explorer to refine your list. Look for keywords with a good balance of search volume and competition. Prioritize the most relevant and high-impact keywords for your business.


Remember that SEO is an ongoing process. Regularly review and update your keyword list to stay competitive and keep your website optimized for search engines. With a well-crafted keyword list, you're on your way to improving your online presence and achieving your business goals.


Ready to transform your SEO strategy and boost your online presence? Contact Bold Move Marketing!

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