Khatia Karolina OdzelashviliDec 14, 20233 minA Comprehensive Guide to Crafting Target Audience PersonasUnderstanding your audience is the secret to creating campaigns that resonate and generate results. One powerful tool in your arsenal is...
Khatia Karolina OdzelashviliNov 18, 20233 minA Step-by-Step Guide to Creating a Striking Colour PaletteA memorable brand needs a cohesive and eye-catching colour palette. This step-by-step guide will walk you through the process of creating...
Khatia Karolina OdzelashviliNov 7, 20233 minMission Impossible: The Inspiring Launch of Dadiani RestaurantCulinary Art Meets Branding And Marketing Excellence We had the distinct honour of both crafting the brand and orchestrating the grand...
Khatia Karolina OdzelashviliMay 8, 20223 min10 common branding mistakes that hurt your businessOriginally published at OBJ Branding is a magical tool companies use to attract their ideal customers, charge appropriately for their...